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US Motorcycle Thefts Down 6% in 2011

Americans reported 46,667 motorcycle thefts in 2011, a 6% decrease from 49,791 stolen motorcycles in 2010, reports the National Insurance Crime Bureau. Despite the drop in reported thefts, the non-profit organization representing nearly 1100 property and casualty insurance companies says the theft rate still averages out to one motorcycle stolen every 11 minutes in the U.S. The numbers were published in the NICB’s 2011 ForeCAST Report which examined theft reports as well as recoveries.

Like Father Like Son

According to Honda's Australian YouTube channel the child riding the Honda CRF50F in this ad is following in his dad's footsteps, as he also rode a Funbike as a child. In the very same back yard that was used for the shoot. After seeing the film crew in action, the child's grandmother announced she had old Super8 footage from 30 years ago which was subsequently used for the opening scene.

Honda Reports Q1 2011-2012 Results

Honda reported a 88.3% year-on-year decrease in net profit over its first quarter ended June 30, 2011, thanks in large part to the March 11 earthquake and ensuing tsunamis in Japan. Honda reported a profit of 31.7 billion yen (US$411.1 million) over the quarter, a fraction of the 272.4 billion yen (US$3.53 billion) reported over the same quarter last year.  The decrease came mainly from a large dropoff in automobile sales. Net sales from the motorcycle division helped keep Honda in the black despite a drop in unit sales.