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Honda Reports Q1 2011-2012 Results

Honda reported a 88.3% year-on-year decrease in net profit over its first quarter ended June 30, 2011, thanks in large part to the March 11 earthquake and ensuing tsunamis in Japan. Honda reported a profit of 31.7 billion yen (US$411.1 million) over the quarter, a fraction of the 272.4 billion yen (US$3.53 billion) reported over the same quarter last year.  The decrease came mainly from a large dropoff in automobile sales. Net sales from the motorcycle division helped keep Honda in the black despite a drop in unit sales.

Old Spice ad gets, er, spiced up

WE CAN'T believe an aftershave worn by most of our grandfathers is still on sale, or that people actually buy it, but Old Spice has given a new twist to their popular TV ad by including a motorcycle in the promo.The commercial stars former American football player Isaiah Mustafa and ends with, what looks like, a 1970s Honda twin in a jacuzzi.It's all completely bizarre but clever.

More European Consumers Choosing Honda’s Dual Clutch Transmission

Honda‘s work developing its second-generation dual clutch transmission appears to be paying off, at least in Europe. According to Honda, customers have purchased more than 12,500 units with DCT since the technology was first made available on a production motorcycle with the VFR1200F in 2010. The Japanese manufacturer now offers four models in Europe with optional DCT: the VFR1200F, the NC700X, the NC700S, and the Crosstourer.