2012 Honda Cbr600rr on 2040-motos

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Honda 'Hands'

Honda are well known for their commercials with their 'Cog' ad for the Honda Accord car (2003) the most awarded of its time. Honda's latest advert celebrates the curiosity of their engineers and features classic motorcycles such as the Honda Cub and the RC112. A CBR and CRF also make an appearance along with a nod to that previous ad, a cog.

45,367 Motorcycle Thefts Reported in US in 2013

Americans reported 45,367 stolen motorcycles in 2013, down 1.5% from 2012, reports the National Insurance Crime Bureau‘s latest Motorcycle Theft and Recovery Report. According to the NICB motorcycle thefts have been on the decline every year since 2007 when 65,678 motorcycles were reported stolen, though the overall trend appears to be leveling off. Japanese motorcycles continue to be the most popular target for thieves.

Sportbike VS Rat Bike Drag Race – Video

In a revision of the classic hustle of tempting someone with something shiny and new with the easy mark of something old and dumpy, this CBR1000 rider lines up against a 70 hp Harley rat bike in a back alley drag race. What makes this video so compelling is the Honda rider’s unfailing belief in the superiority of his higher-powered, more performance-oriented motorcycle. He lines up against the Harley rider not once, not twice, but three times – only to get his ass handed to him each time.