2005 Honda Cbr 600 on 2040-motos

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Honda 'Hands'

Honda are well known for their commercials with their 'Cog' ad for the Honda Accord car (2003) the most awarded of its time. Honda's latest advert celebrates the curiosity of their engineers and features classic motorcycles such as the Honda Cub and the RC112. A CBR and CRF also make an appearance along with a nod to that previous ad, a cog.

2012 US Motorcycle Sales Results – Industry Reports 2.6% Increase

The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011.

Magneti Marelli to Supply Electronics System to MotoGP Teams

It’s no secret that promoter Dorna Motorsports has been trying to push a standardized electronics control unit for teams in the MotoGP World Championship. The lack of a top-tier electronics package has been one of the biggest challenges faced by MotoGP’s claiming rule teams, and a spec ECU would narrow the gap between the CRT bikes and the factory prototypes. The manufacturers competing in the series, Honda, Ducati and Yamaha, understandably are resistant to the idea considering the effort they’ve put in to develop their electronics systems.