2008 Honda Vtx1300t on 2040-motos

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Moto blog

Looking after number 1

There was a time when a rider’s number indicated his position from the previous season, with the ultimate accolade being the number 1 emblazoned on the front of the champion's bike. The rise of branding in MotoGP and a rider wanting to market themselves, born from Barry Sheene and his retention of no.7, saw riders decide against displaying their finish from the year before. Rossi, who on winning his numerous championships, stuck with his famous #46 in defence of his titles, instead of stamping a great number 1 on his bikes.

Honda Powersports Online Store Now Open

If you’re looking for Honda-branded merchandise like shirts, caps, or accessories, read the full press release below to find out more. Leading e-commerce solutions developer, Powertex Group, is pleased to announce the launch of a Honda Powersports online store and new Honda Powersports branded merchandise.  Powertex Group will manufacture and sell newly designed branded apparel, headwear, and accessories, such as OGIO and Oakley backpacks, drinkware, pens and picture frames, as well as provide existing Honda Powersports licensees with the opportunity to sell their merchandise.   This strategy will not only increase visibility for licensed products already in market, but offer a one-stop shop where both Powersports dealers and retail customers can purchase a large assortment of Honda branded merchandise.

McGuinness' Guinness 'Blade at Lancaster Honda

That picture is of John McGuinness' actual 'Guinness Rep' Fireblade. The bike is on show at Lancaster Honda. The 15 times TT winner has been (quite rightly!) given this 'Blade by Honda, but you can order one for yourself.