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Moto blog

Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

Mystic Mac's 2014 MotoGP predictions

There is no real off season in Moto GP.  Although we complain about being starved of racing, for those at the sharp end, in little more than two months they have new bikes to assemble, team staff to put in place and sponsors to nail down that will pay for it all.  This time frame is also tight for riders, as it seems more every year go straight under the surgeon’s knife after the last round and spend the short winter recuperating for the season ahead. The 2014 Moto GP championship looks like a cracker as apart from the ten full factory riders we now have at least eight non factory riders with properly competitive machinery.  We also have five Brits on the grid, two with podium potential.  Whatever happens though (providing you have BT Sport) you can just sit back and enjoy watching the incredible Marc Marquez do things that shouldn’t be possible. Speaking of whom, I didn’t believe a Rossi replacement would come this soon.  And when I say replacement, I mean a rider that is the full package.  Although in some ways quite different to Vale, he’s an equally phenomenal talent plus a very likeable character that appeals to the masses and although respectful to his rivals off track, deadly competitive in the heat of battle.  Being young and good looking he’s obviously a dream for sponsors and the sport in general.  Marquez has evolved in his own way but thankfully into a perfect replacement for our sport when the VR steps down.

Actual Motorcycle or My Little Pony Character?

1 of 6Next Last A little while ago, we published a review of a motorcycle Honda produces for the Indian market called the Unicorn Dazzler. Yes, that’s the actual name of a production motorcycle designed by Honda Motorcycle & Scooter India, a Honda subsidiary. In his review of the 150cc motorcycle, Rajeev Gaikwad said the Honda Unicorn Dazzler was “a handsome commuter with an enthusiastic and proven engine” though it was underwhelming in terms of performance and handling as the higher-priced successor to the regular Honda Unicorn also sold in India.