2009 Honda Shadow on 2040-motos

Moto blog

Old Spice ad gets, er, spiced up

WE CAN'T believe an aftershave worn by most of our grandfathers is still on sale, or that people actually buy it, but Old Spice has given a new twist to their popular TV ad by including a motorcycle in the promo.The commercial stars former American football player Isaiah Mustafa and ends with, what looks like, a 1970s Honda twin in a jacuzzi.It's all completely bizarre but clever.

Hero MotoCorp Forms Joint Venture with Magneti Marelli

Indian manufacturer Hero MotoCorp is teaming up with electronic fuel injection expert Magneti Marelli in a new joint venture. Hero will hold a 60% share in the company with Magenti Marelli controlling the other 40%. The two companies are initially investing a combined US$8.5 million into the joint venture, with a planned  investment of US$27 million total over the next ten years.

Gresini Unveils 2012 MotoGP and Moto3 Honda Race Bikes

Last season, Alvaro Bautista rode on one of the best looking motorcycles on the MotoGP grid, the Suzuki GSV-R in Rizla powder blue livery by Troy Lee Designs. This season, Bautista is riding the Gresini Honda RC213V, but instead of its previous white paint job, the Gresini machine is in a sleek black. No reason for the color change was announced, though it’s possible the choice is a sign of mourning for the late Marco Simoncelli whose place Bautista is assuming with Gresini.