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Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

Deus Ex Machina CRF450X Cafe Racer

We’ve featured custom motorcycles from Deus Ex Machina before and for good reason. Michael “Woolie” Wollaway, the in-house bike builder for the Venice, California location, makes some fantastic creations. This one, however, is especially interesting.

2015 Honda CB300F Heading To Canada in White with ABS

When American Honda officially announced the new 2015 CB300F this morning, it didn’t take long to realize the naked version of the CBR300R would not be offered with anti-lock brakes. The lack of ABS, even as an option, was one of the things that differentiated it from the CBR300R which offered it at a $500 premium. That’s not the case north of the border however, as Honda Canada confirmed it will offer the CB300F with ABS as standard equipment.