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2010 Honda VFR1200F DCT Sportbike (2010)
2010 Honda VFR1200F DCT, ONLY 927 MILES!! 1-OWNER, PAINTED MATCHED LOWER FAIRINGS, ABS, AUTOMATIC - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877-870-6297 or locally at 262-662-1500.2013-10-16 08:39:11Big Bend, WI, US9278,999.00
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1968 Honda Other (1968)
1968 Honda SS125AClear title.Runs,drives,shift,brakes.No leaks.Speedometer/odometer NOT working., the 959 mileage on odometer is Not accurateNew tiresNew battery 9/16Fenders repainted 2011Good chrome.Tank like new inside,No dents outsideNice tank badges and rubbersHead light is burned outMissing chain guard.Mufflers solid,but left is baffle missingSeat nice,no tears Just turned 65 ,selling off collection one at a time,No time to restore this one. Any questions or other pictures wanted , email Or call 715-551-1007 John2016-12-12 04:34:25Wausau, Wisconsin, United States9597000
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1987 Honda SE50 ELITE 50 S (1987)
1987 HONDA SE50 ELITE 50 S, This pre-owned 1987 Honda Elite 50 S is in good condition & has very low miles for the year. It's reasonably priced for young beginners or the young of heart.2013-12-19 23:07:38LAKE GENEVA, WI1,024999.00
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2010 Honda NT700V (2010)
2010 Honda NT700V, 1-OWNER, TOP BOX, LOW MILES!! - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877=870-6297 or locally at 262-662-1500.2013-12-17 22:40:10Big Bend, WI1,2975,999.00
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1984 Honda NH125 Aero (1984)
1984 HONDA NH125 Aero, This is a pre-owned 1984 Honda NH125 Aero with very low miles for year. Apart from a few cosmetic scrapes & scuffs, this scooter has a solid motor & is in good condition.2013-12-19 23:17:32LAKE GENEVA, WI1,4901,195.00
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2006 Honda NSS250 (2006)
2006 HONDA NSS250, Come in today for a great deal and an awesome experience!2013-12-20 21:58:23De Pere, WI1,7832,999.00
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2009 Honda VT750C2F9 (2009)
2009 HONDA VT750C2F9, Price reduced from $5,399!2013-12-10 23:38:48De Pere, WI2,2834,999.00
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VINTAGE 1978 HONDA CM185T TWINSTAR MOTORCYCLE w/ 2,600 ORIG MILES (1978)
UP FOR AUCTION: ONE VINTAGE 1978 HONDA TWINSTAR CM185T....HAS BEEN IN STORAGE FOR OVER 20 YRS...2,603 ORIGINAL MILES & CLEAR TITLE! HAS BRAND NEW BATTERY....ITS GOT A BAD CONNECTION SOMEWHERE, SHOULD BE AN EASY FIX. TANKAND SEAT ARE IN VERY CLEAN CONDITION....SOME SURFACE RUST ON CHROME.2013-10-01 15:15:22Whitewater, Wisconsin, US2,6031,000.00
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1969 Honda sport 65 (1969)
For Sale is a nice 1869 Honda sport 65 I have had sence the 1980's. This is a bike I tought my boys to ride on. They are both in their 30s now so it has just been setting on a shelf in my garage for years. I drained out the fuel and put fresh oil in at that time. A few years back I put on a new seat cover, peg rubbers, tail light and some new mirrors, but other than that it is pretty much original. This bike has less than 3000 actual miles. As expected with a bike of this age, there are some scratches and chips in the paint (no dents)and some rust on the chrome rims, but paint still has a very nice shine to it and plastic all still looks pretty good. Over all the bike is very nice. The title is still in original owners name but is signed off, I just never wanted to drive it on the road so I didn't change over. An inspection can be arranged by appointment only. If the bike needs to be shipped, we will ensure it is available for the transporter's schedule. If you have questions or want to discuss the bike call 608-330-0620 (no texting), e-mails might not get answered for several days as I don't work close to home and I don't have a phone that has access to e-mail. If you don't have money or have to ask wife for permission to buy, get said money or permission before bidding.2013-09-03 04:40:56Bloomington, Wisconsin, US2,619660.00
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1978 Honda Motorcycle cm 185t near mint original, Beautiful (1978)
This 1978 Honda 185 twinstar was owned by a 65 + or - yr. Old man who drove it 4 to 6 times a week 3 to 5 miles, and washed it once a week, he truly loved and cared for this bike only giving it up when he found out he had a serious form of cancer. He felt terrible when showing the 2 minor dings on the gas tank, otherwise this bike is hard to find a flaw with.2013-09-03 05:48:39Eagle River, Wisconsin, US2,875900.00
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2012 Honda NC700X (2012)
2012 HONDA NC700X, Stop in today for a great deal and an awesome experience!2013-12-17 22:23:27De Pere, WI3,0505,999.00
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2010 Honda VFR1200F (2010)
2010 Honda VFR1200F, 1-OWNER, ABS, MANUAL SHIFT, SMOOTH V-4 PERFORMANCE!!! - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877-870-6297 or locally at 262-662-1500.2013-12-17 22:20:58Big Bend, WI3,0928,999.00
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2010 Honda NT700VA (2010)
2010 HONDA NT700VA,2013-12-17 23:02:45Oshkosh, WI3,3667,999.00
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2007 Honda VT750C2F (2007)
2007 HONDA VT750C2F, Come in and test ride this VT750! $300 price cut!2013-12-20 22:27:26De Pere, WI3,4074,699.00
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1989 Honda NX125 Dual Purpose Enduro Motorcycle (1989)
Country of Manufacture: Japan Nice Honda NX125. 3500 miles. Fun bike to run an errand or take down a dirt road.2013-09-03 15:48:34Milwaukee, Wisconsin, US3,562560.00
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Vintage 1967 Honda S65 Motorcycle (1967)
Vintage 1967 Honda S65 with only 3,647 miles. -Very rare find, all original and unrestored as far as I know. It has been in storage for the past 10 years.2013-09-03 16:29:56Washington Island, Wisconsin, US3,6471,999.00
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2008 Honda Metropolitan (CHF50) (2008)
2008 Honda Metropolitan (CHF50), Great Gas Saver!! - Already one of the most stylish, Euro-cool scooters going, the Metropolitan takes the hip factor even higher for 2008. With amped-up urban styling, and (on selected models) chrome mirrors and muffler cover, two-tone seat, and black wheels accented by 3D emblems, this fully automatic, 49 cubic centimeter fashion plate is two-wheeled proof that a scooter can be both ultra-hip and ultra-practical.2013-12-11 22:01:18Big Bend, WI3,8361,299.00
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2003 Honda Elite 80 (2003)
2003 Honda Elite 80, LOW MILES! GREAT GAS MILAGE! - One of the great choices in the scooter world, the Elite 80 combines ease of operation, economy, reliability, convenience and just plain fun into one cool package.2013-12-20 22:17:44Fond Du Lac, WI3,8811,499.00
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2010 Honda Sabre (VT1300CS) (2010)
2010 Honda Sabre (VT1300CS), HARD MOUNTED BAGS, CRASHBAR, HIGHWAY PEGS, MUSTANG SEAT, BACKREST, CLEAN RIDE!!! - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877-870-6297 or locally at 262-662-1500.2013-12-11 22:38:04Big Bend, WI3,8817,499.00
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2013 Honda PCX150 (2013)
2013 Honda PCX150, Say hello to the new Honda PCX150 — a stylish and sporty new mid-sized scooter that really delivers for running errands in the city or taking long highway trips to the cottage. Its edgy good looks combine with easy and economical operation to create a practical yet fun riding companion. Thanks to its strong-running 153 cc liquid-cooled four-stroke engine with fuel injection, no-fuss automatic transmission, compliant suspension, and Honda's unique Combined Braking System, the PCX is absolutely perfect for all sorts of riding, whether you're heading downtown or way out of town.2013-12-16 23:16:29Oak Creek, WI3,9002,599.00
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2006 Honda NPS50 RUCKUS NPS50 (2006)
2006 Honda NPS50 RUCKUS, 2006 HONDA NPS50"RUCKUS"$1,2954,0XX MILESWINDSHIELD AND RUCKUS BAG2013-12-19 22:29:49Rhinelander, WI4,0001,295.00
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2007 Honda 919 (CB900F) (2007)
2007 Honda 919 (CB900F), STOCK, CLEAN STANDARD, HOT RIDE!!! - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877-870-6297 or locally at 262-662-1500.2013-12-21 22:42:06Big Bend, WI4,0314,999.00
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2008 Honda NPS50 RUCKUS NPS50 (2008)
2008 Honda NPS50 RUCKUS, 2008 HONDA NPS50"RUCKUS"$1,5954,1XX MILESWINDSHIELD, FULMER BOX, RUCKUS BAG2013-12-12 22:00:51Rhinelander, WI4,1001,595.00
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1998 Honda VF 750 Magna (1998)
1998 Honda VF 750 Magna,2013-12-20 22:11:59Oak Creek, WI4,4022,699.00
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2006 Honda VT600 (2006)
2006 HONDA VT600, Come in today for a great deal and an awesome experience!2013-12-20 22:20:01De Pere, WI5,4714,499.00
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2009 Honda Silver Wing (FSC600) (2009)
2009 Honda Silver Wing (FSC600), Super Clean and Well Cared For! - This is the cream of the Scooter crop. A very mint Honda Silverwing that is ready for you today.2013-12-18 23:13:06Waukesha, WI6,0764,900.00
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2008 Honda Goldwing (2008)
Comes with 6 month nationwide warranty...One owner bought and serviced here at action power sports2013-12-11 23:26:45Waukesha, WI6,18414,973.00
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2010 Honda SH150i (2010)
2010 Honda SH150i, 1-OWNER, STOCK, GREAT ON FUEL!!! - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877=870-6297 or locally at 262-662-1500.2013-12-11 23:07:40Big Bend, WI6,5292,499.00
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2008 Honda VT750 (2008)
2008 HONDA VT750, Great bike, come test ride it today! $400 off!2013-12-11 22:42:19De Pere, WI6,8234,899.00
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2002 Honda Reflex 250 (2002)
2002 Honda Reflex 250, GREAT GAS MILEAGEIf you thought scooters were just for students, have we got news for you: The Honda Reflex, with its 250cc four-stroke and automatic transmission, makes getting around or taking trips easier than ever, and aggressive supersport design lets you do so in high style.2013-12-19 21:58:49Milwaukee, WI6,9302,995.00
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2000 Honda Elite 80 (2000)
2000 Honda Elite 80, Up to 80 mpg. Clean scooter with a long life ahead of it!Trunk included.Up to 80 mpg. The reliable, fun-to-ride 4-stroke Elite 80 offers two-up riding capability and very low operating costs.2013-12-13 23:06:36Bend, WI7,7861,499.00
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2007 Honda ST1300 (2007)
2007 HONDA ST1300, A older guy owned this one and it was a little more bike than he needed. This bike is all stock except for the back rest. It is in fantastic shape and has very low miles.2013-12-19 22:02:14Madison, WI8,2808,999.00
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2004 Honda Silverwing (2004)
2004 HONDA Silverwing, The silverwing is easy and fun to ride, gets great gas mileage. And it performs great! Ride it across town or across the country.2013-12-18 23:46:51Madison, WI9,4023,950.00
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2001 Honda CH80 (2001)
2001 HONDA CH80, Contact us today for a great deal!2013-12-11 22:30:34De Pere, WI9,480899.00
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1965 Honda Dream Motorcycle CA95-Original Unrestored-150cc (1965)
WELCOME TO MY AUCTION: THIS IS A NICE EXAMPLE OF AN ORIGINAL UNRESTORED PROJECT THAT HAS BEEN GARAGE STORED FOR MANY YEARS.THIS IS A COOL ORIGINAL VINTAGE BABY DREAM AVAILABLE FOR MINOR OR MAJOR RESTORATION CUSTOMERS CHOICE. DAD PURCHASED THIS ABOUT 1972, HE RODE IT FOR AWHILE, AND ABOUT 1974 HE HAD THE MOTOR REBUILT,AND DIDNT RIDE IT MUCH AFTER THAT. MY BROTHER HAD IT FOR AWHILE AFTER THAT AND PLANNED A RESTORATION BUT NEVER GOT AROUND TO IT.2013-09-03 21:12:36Beloit, Wisconsin, US9,985600.00
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1980 HONDA CM200T TWINSTAR MOTORCYCLE LOW MILES RUNS GREAT (1980)
hello, everything works. good condition. tires good.2013-09-03 08:05:27Comstock, Wisconsin, US10,500900.00
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2004 Honda NS250 (2004)
2004 HONDA NS250, Contact us today for a great deal!2013-12-19 22:01:44De Pere, WI11,3722,499.00
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2007 Honda Vt1000 Shadow Sabre VT1000 (2007)
2007 HONDA Vt1000 Shadow Sabre, 2005 HONDA SHADOW SABRE VT1100 COMES WITH 6 MONTH NATIONWIDE WARRANTY2013-12-13 22:03:48Waukesha, WI12,1345,486.00
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1985 Honda XL-250R (1985)
1985 Honda XL-250R, SUPERTRAPP PIPE, SOLID ENDURO!!! - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877=870-6297 or locally at 262-662-1500.2013-12-12 22:19:18Big Bend, WI12,5191,499.00
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2001 Honda 750 Shadow Spirit (2001)
2001 HONDA 750 Shadow Spirit,2013-12-19 22:30:44Oshkosh, WI12,7983,699.00
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2006 Honda Reflex Sport (NSS250S) (2006)
2006 Honda Reflex Sport (NSS250S), Great Gas Saver!! - The Reflex Sport takes the Reflex to another level in coolness. Featuring the same smooth 249 cc, liquid-cooled 4-stroke engine, seamless automatic transmission, comfy two-up seating as the Reflex, but adding a sport-touring-inspired short windshield and chrome accents.2013-12-11 23:23:32DeForest, WI13,2703,199.00
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1982 Honda FT500 ASCOT (1982)
1982 Honda FT500 ASCOT, Rare Ascot in sweet shape and low miles.2013-12-19 23:24:18Mukwonago, WI14,2662,395.00
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1981 Honda CM400 Custom (1981)
Eau Claire WI, 1981 Honda CM400 Custom MotorcycleLed's, Windbreaker, 2 cigarette lighter Charging ports, GPS mount for 4.5 inch or smaller (i used for wallet and cell phone), Radio, and 400w speakers all on bikeChain Driven, Light Weight, Fast, Excellent Starter Bike.I Bought this Bike out of Plainsfield WI in the spring of 2013 for my starter bike it has treated me very well. its just time for me too Upgrade.I will not pay to ship this item it is road legal and ready to ride you can haul it or ride it home your choiceI prefur Cash but will accept paypal or a money order. If cash you get title when you leave if money order you get title in the mail apon verification of funds.any questions post them please i will be checking back frequently.2013-09-03 04:02:50Altoona, Wisconsin, US14,500650.00
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2005 Honda Elite 80 (CH80) (2005)
2005 Honda Elite 80 (CH80), Fully Serviced - Is there a more perfect scooter for simply getting around town? The Elite 80. User-friendly, fuel-efficient, hassle-free — what more could one ask for from a fully automatic four-stroke scooter with room for two and gas mileage for, well, forever.2013-12-12 22:11:30Union Grove, WI14,7301,599.00
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1986 Honda CMX450C Motor Cycle (1986)
1986 Honda CMX450C motor cycle, very good tires, windsheild, new chain and only 15886 miles. Has a windsheild and the gas tank and front fender was painted last year. New battery this year and oil changed yearly.2013-10-02 01:23:20Muscoda, Wisconsin, US15,8861,300.00
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2007 Honda Silver Wing ABS (FSC600A) (2007)
2007 Honda Silver Wing ABS (FSC600A), STOCK, ABS, LIQUID COOLED, SCOOT ON!!! - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877-870-6297 or locally at 262-662-1500.2013-12-21 22:23:36Big Bend, WI16,4343,699.00
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1980 Honda HONDAMATIC (1980)
1980 Honda HONDAMATIC, Hit the road without a clutch! Thats right you heard me, no clutch on this automatic!!!2013-12-19 23:27:29Milwaukee, WI16,8451,999.00
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1995 Honda Night Hawk 750 (1995)
1995 Honda Night Hawk 750, RIFLE SPORT FAIRING, PROGRESSIVE REAR SHOCKS, PIPE, SUPER CLEAN!!! - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877-870-6297 or locally at 262-662-1500.2013-12-20 22:29:20Big Bend, WI17,5992,499.00
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1995 Honda VT1100 ACE (1995)
1995 Honda VT1100 ACE, Well maintained and cared for!!! - Honda: Made In USA. These words, printed on the passenger seat of Honda's Shadow 1100 American Classic Edition (ACE), tell the whole story behind Honda's newest entry into the Harley-Davidson controlled cruiser bike market: It's made in America, it looks American, it sounds American, heck, it even feels American.2013-12-20 22:30:56Brookfield, WI18,5193,799.00
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2005 Honda VT1100C15 (2005)
2005 HONDA VT1100C15, Just reduced $1000!2013-12-20 22:20:47De Pere, WI18,9594,999.00
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1995 Honda vf750 Magna (1995)
1995 Honda vf750 Magna, Very Clean2013-12-20 22:31:50Oak Creek, WI20,0322,499.00
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1998 Honda VT1100 (1998)
1998 HONDA VT1100, This 1998 VT1100 is in amazing condition!2013-12-11 23:19:19De Pere, WI20,8424,499.00
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2006 Honda ST1300 (ST1300) (2006)
2006 Honda ST1300 (ST1300), STOCK, CLEAN, SPORT TOURING ROCKET!!! - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877-870-6297 or locally at 262-662-1500.2013-12-20 22:12:46Big Bend, WI21,0906,999.00
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1983 Honda V-65 Magna (1983)
1983 Honda V-65 Magna, SHIELD, BACKREST, RACK, ENGINE GUARDS!! - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877=870-6297 or locally at 262-662-1500.2013-12-19 23:19:34Big Bend, WI21,2781,999.00
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1997 Honda PC800 (1997)
1997 HONDA PC800, GOOD SHAPE - ALL STOCK - SALE PRICE2013-12-11 23:33:35Johnson Creek, WI23,0293,875.00
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2003 Honda VT750 (2003)
2003 HONDA VT750, Come in today for a great deal and an awesome experience!2013-12-20 22:06:18De Pere, WI23,3304,299.00
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1982 Honda V-45 Magna (1982)
1982 Honda V-45 Magna, STOCK, CLEAN, WELL MAINTAINED CRUISER!!! - We can ship this for $399 anywhere in the Conti US. Give us a call toll free at 877-870-6297 or locally at 262-662-1500.2013-12-19 23:23:43Big Bend, WI23,5291,499.00
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1996 Honda vt 1100 ace (1996)
1996 Honda vt 1100 ace, This bikes in great shape! many more miles to travel - Windshield, exhaust, saddlebags2013-12-20 22:23:10Richland Center, WI24,7202,995.00
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1982 Honda VF45 (1982)
1982 Honda VF45, A great classic ready for an experienced rider or a new rider!!! - The 1984 Honda Magna V30, designated VF500C'84 (VF500CL'84 in California), was sold in 1984. Two colors were available: Candy Andromeda Red and Black.2013-12-19 23:22:53Brookfield, WI24,9021,999.00
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1994 Honda Goldwing GL1500SE (1994)
1994 Honda Goldwing GL1500SE, Loaded 'SE' with only 25k miles.2013-12-19 22:39:37Mukwonago, WI25,0906,995.00
Honda Other Price Analytics
Moto blog
Brock’s Performance Introduces Honda Grom Alien Head Full Exhaust System + Video
Wed, 03 Sep 2014You may know Brock’s Performance as one of the leading tuners of motorcycles that go seriously fast. From 200 mph dragsters to 200-plus horsepower sportbikes, but in reality, if it has an engine and two wheels, Brock can help make it go faster. Case in point is the hugely popular Honda Grom. The Brock’s Performance Alien Head Full Exhaust System ($399.95) for Honda’s pint-sized Grom combines legendary, race-proven performance with the distinctive look and sound of a show-polished Alien Head muffler.
Tire Life At The Isle Of Man + Video
Wed, 27 Aug 2014If you’re like us, you never get enough Isle of Man videos. While the men and machines that fly around the course are nothing short of mesmerizing, let’s take a moment and talk about a crucial aspect of any race: the tires. In this Honda-supplied video, Dunlop technicians, along with 21-time TT winner, John McGuiness, talk about the challenges the Isle throws at tires.
Third Annual ‘The MEET’ at ACM
Tue, 26 Aug 2014More than 2,000 attendees visited America’s Car Museum for its 3rd annual Vintage Motorcycle Festival ‘The MEET’ last weekend in Tacoma, Washington, where over 300 motorcycles and scooters were showcased on the Haub Family Field at LeMay. The event drew pre-1981 motorcycles and scooters from the U.S. and Canada, including an antique motorcycle display, swap meet, cruise-in and a 78-mile roundtrip tour from ACM’s Anderson Plaza to Mt. Rainier.
American Honda Signs Cole Seely To Factory Team
Mon, 25 Aug 2014American Honda Motor Corp., Inc. announced today that it has signed Cole Seely to its factory supercross/motocross team with a multiyear contract. As a member of the Troy Lee Designs Honda satellite squad, Seely this year finished a close second in the AMA Supercross series’ 250 West title chase and also performed well during three appearances as a substitute rider on Team Muscle Milk in the premier class.
NHTSA Launches Recall Look-up by VIN Tool
Fri, 22 Aug 2014The U.S. Department of Transportation and the National Highway Traffic Safety Administration have launched a new free online tool that should make it easier for consumers to inspect their vehicles’ safety recall histories. The new search tool, available at http://www.safercar.gov/vinlookup, allows people to look for recall campaigns by entering Vehicle Identification Numbers.
“The Meet” Vintage Motorcycle Show This Saturday
Mon, 18 Aug 2014The stage is set for ”The Meet at ACM” motorcycle show this weekend in Tacoma, WA. While festivities will begin on Friday evening, America’s Car Museum (ACM) will host the third annual Vintage Motorcycle Festival on Saturday from 10:00 AM – 5:00 PM. Organizers expect 450 vintage motorcycles and scooters from all over the nation to attend.
2014 LA Calendar Motorcycle Show Concourse d’ Elegance Report
Wed, 06 Aug 2014The 2014 edition of the LA Calendar Motorcycle Show continued its now 23-year tradition as the premier outdoor streetbike event in America with producer photographer Jim Gianatsis moving the show this year to the beautiful green lawns of the Malibu Golf Course among the twisty canyon roads in the Santa Monica Mountains alongside the Pacific Ocean. Highlighting this year’s exciting activities was the emergence of another new and soon to be renown custom bike builder to the sport for which the Calendar Show is known for cultivating. Taking Best of Show in this year’s Calendar Bike Building Championship was Calin Senciac’s Imagine Vehicles International / ImagineVehicles.com motorsports fabrication shop with an incredible custom billet aluminum designed chassis built by Terry Ward and the shop crew, housing a legendary 1979 Honda CBX 1047cc air-cooled in-line 6-cylinder engine.
Stefan Bradl Signs with NGM Forward for 2015 MotoGP Season
Wed, 06 Aug 2014NGM Forward Racing has signed Stefan Bradl to race in the 2015 MotoGP season. Bradl will ride the Forward Yamaha Open class machine next season after spending his entire premier-class career with the LCR Honda team riding the RC213V. “It’s with great pleasure that we welcome Stefan Bradl in our team,” says Giovanni Cuzari, Forward Racing team owner.
Cal Crutchlow Leaves Ducati for LCR Honda
Tue, 05 Aug 2014Cal Crutchlow has signed on to race for the LCR Honda team for the 2015 MotoGP season. To make the jump, Crutchlow secured an early termination to his contract with Ducati. The switch comes as a bit of a surprise after Crutchlow had confirmed he would honor the final year of his contract at World Ducati Week.
Honda Reports Q1 2014-2015 Sales Results
Tue, 29 Jul 2014Honda reported sales of 4.137 million motorcycles over its first quarter ended June 30, 2014. That represents a 2.0% increase over the results of the same quarter the previous year, which doesn’t sound like much. But then you remember that 2.0% still represents an additional 83,000 motorcycles (including ATVs), such is the scale involved in a company like Honda.