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Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

Honda CG150 TITAN MIX

While there are certain countries around the globe that are known for their significant contribution to technological innovation within the motorcycle industry, Brazil has never been one of them. Until now, it seems. Brazilian Honda subsidiary Moto Honda da Amazonia Ltda., recently began sales of the CG150 TITAN MIX, a 150cc bike with the world’s first production flexible-fuel technology.

MotoGP Lifts Rookie Rule, Caps Factory Prototype Entries and Adjusts Other Regulations

As expected, MotoGP organizers have officially lifted the rule barring rookies from racing for factory teams, but the Grand Prix Commission also tweaked some other regulations including a cap on factory prototype machines. We’ve discussed the lifting of the rookie rule already, with the main impetus being to allow a manufacturer such as Honda to sign up-and-coming Moto2 star Marc Marquez when he is expected to move up to the premiere class next season. As of Jan.