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Happy 50th Anniversary Honda America!

Wow, Honda, that’s quite an achievement! 2009 marks Honda’s fiftieth year of operations in the U.S. Our success in the global marketplace is the result of our commitment to continued investment in America’s future.

Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

Intermot 2012: Honda CRF450 Rally Unveiled

Today at Intermot 2012, Honda unveiled the CRF450 Rally, the machine it plans to enter in the 2013 Dakar Rally, marking the manufacturer’s return to the race after more than two decades. Honda has competed nine times from 1981 in the forerunner of the present Dakar Rally, the Paris-Dakar Rally. Cyril Neveu of France took Honda to its first victory in 1982, the race’s fourth year, and from 1986 to 1989 Honda won four consecutive titles for an overall record of five victories in nine years. The CRF450 Rally is based on Honda’s commercial CRF450X enduro racing model, and features electronic fuel injection, auxiliary fuel tanks in the panniers and lower side fairings, and the requisite navigation equipment located behind the windscreen.