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2014 Honda CBR300R Announced for CIMAMotor Show

Honda announced it will present a new CBR300R sportbike at the Oct. 17-20 China International Motorcycle Trade Exhibition (CIMAMotor) in Chongqing, China. A new global model, the CBR300R will be produced in Thailand, likely using the same production lines for its predecessor the CBR250R which it will likely replace in most markets.

Press launches - the ugly truth. Part 3

So with an afternoon of sightseeing completed (a rare luxury on most launches) it's back to the hotel for the press conference. These are you usually long winded, tooth pulling affairs with Japanese technicians insisting on speaking their bestest engrish which only serves to elongate the proceedings. Nothing kills a presentation more than reading every word of a powerpoint slide verbatum, even thought the viewers can read exactly the same words (and probably a lot faster).  The Crossrunner presentation was mercifully brief and snappy followed by dinner in the hotel and a reasonably early night as everyone had already been up for twenty hours.

Like Father Like Son

According to Honda's Australian YouTube channel the child riding the Honda CRF50F in this ad is following in his dad's footsteps, as he also rode a Funbike as a child. In the very same back yard that was used for the shoot. After seeing the film crew in action, the child's grandmother announced she had old Super8 footage from 30 years ago which was subsequently used for the opening scene.