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Hero Honda Rebranded as Hero MotoCorp

Honda’s former joint venture in India has officially rebranded itself as Hero MotoCorp, revealing the company’s new logo and signaling the beginning of a new era for India’s largest motorcycle manufacturer. Formerly known as Hero Honda, the joint venture claims a share of nearly half of India’s two-wheeled vehicle market. Honda decided in late 2010 to end its 27-year partnership with India’s Hero Motors, buying out its 26% share for $855 million, about half the market price at the time.

Honda VFR1200 blog: Dearly Beloved

FOR WHAT we are about to receive... We all know motorcycling's a religion, which may be why Honda chose a defunct church to launch the 2010 VFR1200F - the bike the company reckon will take the sports-touring market by storm. Rain-soaked Spain is the venue for the European launch of the all-new Honda VFR1200F.

HeliBars Installation Service Will Be Half Price At The Americade Rally

HeliBars, one of the leaders in replacement motorcycle handlebars and riser systems, is pleased to announce that installation labor of its innovative, patented products will be just $100–half price–during the Americade rally, in Lake George, New York from June 2nd to 6th. Americade attendees will have their new HeliBars installed and custom-tailored during the rally by factory certified HeliBars installer, Sportline Power Products, in nearby Queensbury. The shop will have on hand a wide selection of Heli comfort kits, headlined by the just-released Luxury Sport Touring Horizon handlebars for Honda Goldwings and F6Bs.