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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Harley-Davidson World Ride Scheduled for June 22–23

There’s something about sharing in a popular consciousness. Participating in an activity that is also taking place at the same time all over the world adds a special meaning to the event. Begun in 2008 by the Harley Owners Group as Million Mile Monday and renamed and enlarged in 2012 toHarley-Davidson World Ride, this event simply asks all “friends of Milwaukee” to get on their hogs and ride on June 22–23.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.