2008 Harley-davidson Vrscdx - Vrsc Night Rod Special on 2040-motos

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Aerosmith and Toby Keith to Join Kid Rock as Headliners of Harley-Davidson’s 110th Anniversary Celebrations

Rock and Roll Hall of Famers Aerosmith and country artist Toby Keith were introduced as headline performers along with the previously announced Kid Rock for Harley-Davidson‘s 110th anniversary celebration. Each headline concert will be held at the Marcus Amphitheater at the south side of Henry Maier Festival Park (A.K.A. the Summerfest Grounds) in Harley-Davidson‘s hometown Milwaukee.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.