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Harley-Davidson Pan America 975 and 965S Middleweight Adventure Bikes on the Way

RA975 and RA965S models appear on official Harley-Davidson website Last week, we broke the news confirming Harley-Davidson‘s next Sportster will be equipped with a 975cc version of the liquid-cooled Revolution Max engine, after spotting the model code “RH975” mentioned on an official Harley accessory page. It turns out the next Sportster wasn’t the only new model accidentally leaked by Harley-Davidson. Another accessory product listing, this time for a Pan America locking fuel cap, revealed two more model codes: the RA975 and RA965S.

Keanu Reeves Starts Arch Motorcycle Company – Production to Begin in 2013

Actor Keanu Reeves is getting into the motorcycle business, starting up the Arch Motorcycle Company with Gard Hollinger of L.A. County Choprods. The new company will build motorcycles based on the KR GT-1 prototype pictured above, with production set to begin in 2013.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.