1985 Harley Davidson Fltc on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Colin Edwards Hosts NGM Forward Racing Teammates at Texas Tornado Boot Camp

Colin Edwards played the gracious host, welcoming his NGM Forward Racing teammates to the U.S. with a day of dirt riding at his Texas Tornado Boot Camp. Edwards’ teammate Aleix Espargaro and Moto2 riders Simone Corsi and Mattia Passini joined other riders at the camp ahead of this weekend’s MotoGP round at Circuit of the Americas.

Q1 2013 US Motorcycle Sales Results – Sales Down 14.7% from 2011

U.S. motorcycle sales were down 14.7% over the first quarter compared to the same period last year, reports the Motorcycle Industry Council. The industry group, which collected data from 20 reporting manufacturers, says American consumers bought 93,375 motorcycles and scooters in the first three months of 2013, down from the 109,425 vehicles purchased in the same period of 2012.