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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Rockstar Energy Announces Harley-Davidson Iron 883 Sweepstake

Rockstar Energy is sponsoring Harley-Davidson‘s 110th anniversary celebration, supporting several events through the year including the Aug. 28-Sept. 1 anniversary party itself.

2015 Harley-Davidson CVO and Twin-Cooled Models Certified by CARB

The California Air Resource Board has released new certification documents revealing most of Harley-Davidson‘s 2015 line-up. The CARB executive orders, required before a motorcycle is allowed to be sold in California, reveal new CVO versions of the Road Glide Ultra and Street Glide, two low versions of the Electra Glide and more models receiving Harley-Davidson’s Twin-Cooled engine. Introduced last year on the Ultra Limited, CVO Limited and Tri-Glide Ultra trike, the Twin-Cooled engine uses liquid-cooling for the cylinder heads, reducing emissions.