1996 Harley-davidson Sportster 883 on 2040-motos

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Moto blog

Vespa goes back to the future

IT'S been a while coming, but the gorgeous Vespa 946 - EICMA 2012's Best of Show - has finally introduced something to the two-wheeled world that our four-wheeled counterparts have had for a while.  I call this 'reverse retro-futurism' - the art of borrowing lines from models past and imbuing them with a sleek sense of future direction (as opposed to retro-futurism, the pre-1960s design trend of depicting the technology of the future. The term 'decopunk' may come close, but feel free to tell me if there's a more exact term.) It's what the New Mini and the New Beetle (both 1997 and 2012 versions) have done so well, and so successfully: building an all-new model as a tribute to a classic, something that's modern yet already timeless, with a widely-appreciated, inclusive aesthetic (and here we eliminate the Plymouth PT Cruiser from the conversation). The biking world is great at retro, indeed thrives on it, but not so good at adding in a taste of the 21st century.

Lorenzo Lamas To Lead ‘Ride To The Dunes’”

The second annual ‘Ride to the Dunes’ charity ride for child abuse awareness kicks off Sunday, June 2 2013, with Grand Marshal Lorenzo Lamas leading the way. The ride will start at Bartels’ Harley-Davidson in Marina Del Rey, California and end at Sycamore Cove State Beach in Malibu, where guests will be treated to lunch and a concert by Alchemy. Riders of all makes and models are welcome to join.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.