98 Harley Davidson Softail Custom (sfxtc)6 on 2040-motos

Moto blog

Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Antiques Roadshow Visits Sturgis Motorcycle Museum

While on location in the Black Hills of South Dakota, PBS’s Antiques Roadshow stopped by the Sturgis Motorcycle Museum to film a segment on motorcycle toys. In the segment host Mark L. Walberg talks with vintage toy expert Noel Barrett about various American-made, antique, cast iron motorcycle toys. Barrett shares the history of these early toys, some tips about how one might tell a reproduction from the real thing, and offers his valuation on several highlighted examples. Walberg also takes a ride on a vintage Harley-Davidson Servi-Car.

Five Takeaways from Harley-Davidson's Q4 2022 Results

Del Mar delays, Project Fuel and the X350RA Harley-Davidson presented its fourth quarter 2022 financial results, and the results were generally strong, but not without a few hiccups. The quarter was strong, compared to the previous year, with revenues ($1.14 billion vs $1.02 billion), operating income (profit of $4 million vs loss of $7 million) diluted earnings per share ($0.28 versus $0.14) showing increases in 2022. For the year, Harley-Davidson reported revenues of $5.76 billion compared to $5.34 billion in 2021, and an operating income of $909 million compared to $823 million in the previous year.