2012 Harley-davidson Softail Deluxe on 2040-motos

Harley-Davidson Softail tech info

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

EBR Nation Part 3: Made In America

Erik Buell Racing has released the third episode of its series about the new 1190RS sportbike. The latest episode focuses on the company’s “Made in America” philosophy, with its goal of producing a high-performance superbike in the U.S.A. As Erik Buell, racer Geoff May and designer Tony Stefanelli discuss the themes of innovation and freedom, we can’t help but wonder however whether they’re talking about American ideals, or about being out from Harley-Davidson’s umbrella.

Harley-Davidson to Assemble More Models in India

Harley-Davidson is expanding its assembly operations in India, increasing the number of models imported as complete knockdown kits to nine. Harley-Davidson will now assemble the Fat Boy, Fat Boy Special and Heritage Softail Classic in India, joining six models already being assembled in India. The move follows India’s new budget which increases import duties on motorcycles with engines larger than 800cc to 75% from the previous rate of 60%.