2006 Harley-davidson Softail Standard on 2040-motos

Moto blog

Apple Lightning Connector Trademark Acquired from … Harley-Davidson and Buell?

Apple is one of the world’s most powerful brands, and it looks like it recently enlisted the help of another top brand: Harley-Davidson. The two companies are among the top 100 brands in the world, as ranked by brand consultancy firm Interbrand. Apple is #2 on Interbrand’s rankings for top brands of 2012 with a brand value of $76.57 billion, while Harley-Davidson is ranked 96th overall with a value of $3.86 billion.

Harley-Davidson Hires ex-GM Engineer Federico

Harley-Davidson has hired a former General Motors engineer and executive, most recently recognized for leading the automaker’s internal investigation of its ignition switch fiasco that resulted in a recall of 2.6 million vehicles. Jim Federico retired from GM on May 5 after working in various roles with the company over nearly four decades, most recently as executive director of global vehicle integration. Federico will join Harley-Davidson on June 2 as vice president of engineering.

Motorcycle Thefts Down 11.2% in 2010

Motorcycle thefts in the U.S. are down for the fourth consecutive year in 2010,  according to a report from the National Insurance Crime Bureau. There were 49,791 reported motorcycle thefts in 2010, an 11.2% drop from the 56,093 thefts reported in 2009.