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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Paul James To Start His 20th Consecutive Road Racing Season At Daytona

Paul James isn’t just another Harley-Davidson employee, he’s one helluva fast rider. For 2014, James will be suiting up for his 20th consecutive season of road racing as he pilots his James Gang/Hoban Brothers Racing Harley-Davidson XR1200 for the AMA Pro Racing Vance & Hines Harley-Davidson series season opener at Daytona International Speedway. And he brings with him a new sponsor and a continued relationship with the VETMotorsports program.

US Motorcycle Thefts Down 6% in 2011

Americans reported 46,667 motorcycle thefts in 2011, a 6% decrease from 49,791 stolen motorcycles in 2010, reports the National Insurance Crime Bureau. Despite the drop in reported thefts, the non-profit organization representing nearly 1100 property and casualty insurance companies says the theft rate still averages out to one motorcycle stolen every 11 minutes in the U.S. The numbers were published in the NICB’s 2011 ForeCAST Report which examined theft reports as well as recoveries.