2003 Anniversary Soft Tail Custom on 2040-motos

Harley-Davidson Softail tech info

Type:Cruiser For Sale By:Private Seller Warranty:Vehicle does NOT have an existing warranty

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Forty-Eight and Roller Derby? [Video]

Canadian publication Cycle Canada had some fun on a photoshoot for its review of the Harley-Davidson Forty-Eight for the July issue. As Pete wrote in our own review, the Harley-Davidson Sportster Forty-Eight has a rugged, bobber-inspired look with its chopped fender, chubby front tire and underslung mirrors. For the guys over at Cycle Canada, the Forty-Eight conjured up a rather odd image: roller derby.

Motus Hires Former H-D Test Rider + Video

Bruce Edmiston was a Harley-Davidson test rider for over 20 years. In that time, he estimates he’s racked up well north of 500,000 miles on a wide variety of motorcycles from many different parts of the world. He retired from Harley-Davidson in 2009, but the prospect of helping Motus develop an all-American sport-tourer was just the opportunity he needed to come out of retirement and utilize his test riding expertise.