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Moto blog

Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Harley-Davidson Helps America Avoid Further Father’s Day Flubs

While Father’s Day is meant to celebrate fatherhood and family, new data shows most American dads aren’t feeling the love. The survey, commissioned by Harley-Davidson, interviewed more than 1,200 American dads about their Father’s Day gifts and experiences. The findings are clear that not all dads get their due on their day.

Harley-Davidson Museum Announces Black Leather Jacket Exhibit

The Harley-Davidson Museum is opening a new exhibit dedicated to an iconic piece of motorcycle culture: the black leather jacket. The “Worn to be Wild: The Black Leather Jacket“  exhibit will showcase the ubiquitous article from many riders’ wardrobe.The exhibit includes over 100 artifacts including jackets designed by fashion houses such as Jean Paul Gaultier and Gianni Versace, as well as jackets worn by celebrities such as Elvis Presley. “The leather jacket symbolizes different things for each person who wears it, whether they are a motorcyclist, celebrity or a top designer,” says Bill Davidson, vice president of the Harley-Davidson Museum.