1992 Harley-davidson Softail Custom Custom on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Secures NHRA Pro Stock Motorcycle Title With One Round Remaining

The indomitable Harley-Davidson Screamin’ Eagle/Vance & Hines drag racing team has set the stage to claim another championship in motorcycle drag racing. Ed Krawiec raced to his ninth Pro Stock Motorcycle win of the season and third in a row at the Big O Tires NHRA Nationals at The Strip at Las Vegas Motor Speedway this past weekend, ensuring the 2012 NHRA Pro Stock Motorcycle championship title will go to the Harley team. Krawiec now carries a 111-point advantage going into the last round; only his teammate, Andrew Hines, remains as a contender to claim the crown as champ.

Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.