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Laconia Harley-Davidson and New Hampshire Motor Speedway to Raise $76K for Boys & Girls Clubs in World Record Attempt

Laconia Harley-Davidson and New Hampshire Motor Speedway (NHMS) have teamed up to make the 90th Anniversary of Laconia Motorcycle Week even more historic through an effort to raise over $76,000 for the Boys & Girls Clubs of New Hampshire and set a new Guinness Worlds Record. Laconia Motorcycle Week attendees and New Hampshire residents will play a key role in this endeavor by purchasing tickets for a Community Appreciation Parade at New Hampshire Motor Speedway on the final Saturday of Bike Week, June 15th. Participants will have the unique opportunity to ride around the New Hampshire Motor Speedway track, continue on a police escorted, scenic 32-mile ride around the Lakes Region, set a new Guinness World Record and most importantly, raise significant funds for the Boys & Girls Clubs of New Hampshire.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

A (Not So) Silent Night from Harley-Davidson – Video

It’s probably not conducive for sleeping in heavenly peace, but Harley-Davidson has released a Christmas-themed ad with the song “Silent Night” performed by the revving V-Twin engine of a Softail Breakout. Titled “The Sound of the Festive Season”, the ad spot was produced by U.K agency Big Communications for Harley-Davidson Europe Middle East and Africa. According to AdWeek, the ad was conceived, sold and produced in just 72 hours.