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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson World Ride Scheduled for June 22–23

There’s something about sharing in a popular consciousness. Participating in an activity that is also taking place at the same time all over the world adds a special meaning to the event. Begun in 2008 by the Harley Owners Group as Million Mile Monday and renamed and enlarged in 2012 toHarley-Davidson World Ride, this event simply asks all “friends of Milwaukee” to get on their hogs and ride on June 22–23.

Harley-Davidson Launches The Harley-Davidson Riding Academy

Harley-Davidson‘s rider training program has revamped itself and even changed its name. Now the new Harley-Davidson Riding Academy is the only national rider training program hosted by Harley-Davidson dealerships and conducted on an all-new Harley-Davidson motorcycle. Since its inception in 2000, Harley-Davidson’s rider training program has successfully trained more than 350,000 new riders with a premium Motorcycle Safety Foundation (MSF)-approved rider training experience that guides students on their journey from the classroom to the street with an emphasis on building student confidence on their road to independence.