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Mexico City Celebrates H-D 110th Anniversary With City’s Largest Motorcycle Parade

As part of Harley-Davidson’s global 110th anniversary celebration, over 5000 motorcyclists descended upon Mexico City to join in the festive occasion, making this Mexico City’s largest motorcycle parade in history. Serving as Grand Marshalls for the parade, Mayor Dr. Miguel Angel Mancera, Minister of Public Safety Dr.

Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

A Man of LOVE

I had a unique opportunity this week to sit down with Oliver Shokouh, the founder of the Love Ride, only days before the 25th anniversary of the purportedly largest one-day rally in the world, kicks-off this coming Sunday, October 26. First and foremost I’m very grateful for Oliver to set aside over half an hour of his precious time so close to the event. Not only does he head-up this massive event, he’s also busy running the very busy and successful Harley-Davidson/Buell of Glendale (California).