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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Lorenzo Lamas To Lead ‘Ride To The Dunes’”

The second annual ‘Ride to the Dunes’ charity ride for child abuse awareness kicks off Sunday, June 2 2013, with Grand Marshal Lorenzo Lamas leading the way. The ride will start at Bartels’ Harley-Davidson in Marina Del Rey, California and end at Sycamore Cove State Beach in Malibu, where guests will be treated to lunch and a concert by Alchemy. Riders of all makes and models are welcome to join.

Motorcycle.com Weekly Community Round-up

Here are a few things going on around the Motorcycle.com Forum Network: Do you use your rear brake?? Another double question mark post. mrcubes2u on the Ducati Monster forums asks if you ever use your rear brakes.