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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Next Revolution Max Harley-Davidson Sportster to Be Announced April 12

Possible names include 48X and Nightster Harley-Davidson will announce its next Revolution Max-powered Sportster model on April 12. The Motor Company dropped a short music-themed teaser video titled “Instrument of Expression,” to promote the announcement, and offer a few tantalizing glimpses of the new model. Harley-Davidson previously teased the next Sportster model last July, revealing a design with more traditional styling than the Sportster S.

Harley-Davidson Museum Opens Exhibit Commemorating History Of Company’s Anniversary Celebrations

As 2013 marks Harley-Davidson’s 110th anniversary, this year’s H-D lineup will have a special ode to the occasion, just like past anniversary models. To commemorate this event, the Harley-Davidson Museum is giving visitors a behind-the-scenes glimpse into the design and planning process that supports its legendary anniversary celebrations in its latest exhibit, Designing a Celebration, opening Friday, Jan. 18.