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2014 Harley-Davidson CVO Lineup Revealed

Harley-Davidson revealed four models in its limited-production 2014 Custom Vehicle Operations. The CVO Breakout introduced last year is back for 2014, and this time it is joined by the all-new CVO Softail Deluxe (pictured above) and the CVO Road King and CVO Limited touring models which also received elements of Harley-Davidson’s new Project Rushmore initiative. All four CVO models get exclusive components and paint treatments not available on other Harley-Davidson models, as well as a number of accessories from the company’s catalog.

Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July 2011 and April 2012 with 1,653 anonymous “mystery shoppers” gathering information at different dealerships across the U.S.

Harley-Davidson Reports Q2 2014 Sales Results

Harley-Davidson reported a net income of $354.2 million over the second quarter of 2014, thanks to a 12.4% increase in sales revenue. Actual motorcycle sales volume stayed about even, however, with unit sales increasing to just 90,218 motorcycles from 90,193 sold in the same quarter last year. Though sales were statistically the same as they were last year, Harley-Davidson generated $1.48 billion in revenue from motorcycle sales alone, up 16.2% from the $1.27 billion reported in the second quarter of 2013.