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Harley-Davidson Announces Four Jackets with Thermal Reflective Technology

Just in time for winter, Harley-Davidson MotorClothes has announce a pair of men’s and a pair of women’s jackets featuring Thermal Reflective Technology. Designed to reflect and retain the body’s natural heat, Thermal Reflective Technology helps maintain core body temperature. Previously utilized in high-performance outdoor gear, the body’s warmth is contained without the bulk of older cold weather gear.

Harley-Davidson And Marvel Searching For Real-Life Fan To Star In New Digital Franchise

In the new movie, Captain America: The Winter Soldier, Harley-Davidson and Marvel Entertainment have teamed up once again, as our super hero is seen defending man kind on the new Harley-Davidson Street 750. H-D and Marvel have had a long relationship, and to unite fans of both brands, Harley-Davidson is seeking candidates to join Captain America as “Agent 1” and star in a brand-new digital franchise, which will introduce a new chapter of action, including a group of characters created by Marvel’s Custom Division exclusively for Harley, and feature the new Harley-Davidson Street 750. The mini-movie and digital comic will debut in Marvel and Harley-Davidson online and social channels this summer.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.