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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Sons Of Anarchy Claims “We Basically Saved Harley.”

“We basically saved Harley,” says Sons of Anarchy co-star Mark Boone Jr. (Bobby) to Susan Carpenter of The Hollywood Reporter. In a time before the economic meltdown, motorcycle sales, especially for Harley-Davidson, were booming. After the collapse, sales have only started to pick up again within the past two years (at nowhere near pre-2008 levels, however).

India Raises Import Duty on Motorcycles to 75%

The government of India has laid out its budget for 2013-2014, increasing the import duty for large motorcycles. The news will impact several major manufacturers hoping to gain a stake in the world’s second largest motorcycle market. India has become the hotspot for manufacturers but one of the biggest obstacles they face is the duty India levies on luxury goods.