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Harley-Davidson and Best Western Expand Partnership

Harley-Davidson and Best Western have announced a three-year extension to their partnership which will now expand beyond North America. The two companies have been working together since 2006, providing benefits to customers of both brands. Under the new agreement, Best Western becomes the official lodging partner of Harley-Davidson‘s 110th anniversary celebrations as well as the preferred lodging partner of Harley-Davidson’s rentals and tours division.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley-Davidson Ring Saved from a Filthy Fate

Here’s a story that might seem humorous at first but turns out to be a testament to a man’s love of motorcycling and the memories of a fallen friend. Ed Spalding of Terrace, British Columbia, Canada, and his close friend Roger Bourgoin bought Harley-Davidson motorcycles in 1991. To celebrate their purchases, the two also bought a pair of gold rings.