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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Happy Birthday Elvis!

Born on January 8th, 1935 in Tupelo, Mississippi, Elvis Aaron Presley would have been 75 years ago today if he was still alive today.  As a tribute to “The King” of Rock and Roll, the Harley-Davidson Museum has created a special exhibit, expanding on the semi-permanent collection from Elvis that has been on display since the museum was opened in 2008. The bill of sale, insurance, and registration papers for the 1956 Harley-Davidson KH pictured above will be on display along with the motorcycle that was owned by Elvis and the Graceland Museum has loaned some rare photos for the occasion. Along with Cadillac’s, Elvis had a passion for motorcycles but especially loved his Hogs and rode Harley’s in many of his films, including Roustabout (1964), Viva Las Vegas (1964), Clambake (1967) and Stay Away Joe (1968).

2010 Sportster Forty-Eight [video]

Watching the promo videos that Harley-Davidson puts out does get me pumped.  Harley does however really seem to reinforce the stereotype of a typical Harley rider, I’m not sure if I am cool enough but the new Sportster Forty-Eight looks great!  Harley could use some positive feedback after they announced their Q4 results… Get the Flash Player to see this player. The 2010 Harley-Davidson Forty-Eight retails for $10,499 for the black version, $10,789 for the silver or orange. Click here for more info.