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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

H-D Confirms Road Glide Dump

In a conference call with investors yesterday, Harley-Davidson Inc. admitted the rumors are true: the Motor Company is dropping the Road Glide. According to the Milwaukee Business Journal, during the investor call Thursday discussing second-quarter results Harley-Davidson (NYSE: HOG) Senior Vice President and CFO John Olin publicly confirmed the previously reported model dump to the Motor Company’s Touring lineup.

Sons Of Anarchy Claims “We Basically Saved Harley.”

“We basically saved Harley,” says Sons of Anarchy co-star Mark Boone Jr. (Bobby) to Susan Carpenter of The Hollywood Reporter. In a time before the economic meltdown, motorcycle sales, especially for Harley-Davidson, were booming. After the collapse, sales have only started to pick up again within the past two years (at nowhere near pre-2008 levels, however).