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Laguna Seca Added to 2014 AMA Superbike Schedule

AMA Superbike will be racing at Laguna Seca this year after all, with AMA Pro Racing announced the addition of the Monterey, Calif., circuit to its 2014 schedule, joining the World Superbike Championship on July 11-13. Laguna Seca was not included in AMA Pro Racing’s calendar, but its addition now increases the number of rounds in the series to six. That’s still down from the nine rounds held in 2013, but the absence of Laguna Seca and its famed Corkscrew would have been an especially tough loss.

Harley-Davidson Reports Q2 2013 Results

Harley-Davidson reported a net profit of $271.7 million for the second quarter ended June 30, 2013, up from the profit of $247.3 million reported in the same period in 2012. For the first half of 2013, Harley-Davidson has recorded $495.9 million in profit, compared to $419.3 million reported in the opening six months last year. “Harley-Davidson again drove strong financial performance in the second quarter, reflecting the many improvements in operations we have made throughout the Company over the past few years as well as our brand strength globally,” says Keith Wandell, chairman, president and chief executive officer of Harley-Davidson, Inc.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.