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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Ohio Man to be Buried on 1967 Harley-Davidson Electra Glide

Billie Leo Standley died last weekend from lung cancer, but before he died, the 82-year-old wished for the world to know he was going to ride off to heaven. To accomplish this wish, Standley and his family made arrangements for him to buried in a Plexiglas casket riding his 1967 Harley-Davidson Electra Glide. Warning: A graphic photograph of Standley in his casket can be viewed on the Dayton Daily Times website.

Marisa Miller and Harley-Davidson Team-Up Again [video]

After recently being named the “Sexiest Woman on Earth” by FHM magazine, Marisa Miller steps up to the plate once again for Harley-Davidson to help promote the “Start Something” contest.  The grand prize is a Harley-Davidson motorcycle of your choice, meet Marisa and go on the ultimate guys road trip with three of your friends. Check out more photos of Marisa and a behind the scenes video that was shot during the photo shoot after the jump. Get the Flash Player to see this player.