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UFC Set To Rumble For H-D’s 110th Anniversary

The Ultimate Fighting Championship (UFC) octagon is set to ride into Milwaukee for Harley-Davidson’s 110th Anniversary celebration, giving fans an opportunity to witness one of the hardest-hitting live MMA fights of the year – the UFC 164 Harley-Davidson Hometown Throwdown. UFC stars including Cain Velasquez, Mike Chiesa and Matt Hughes will be at the BMO Harris Bradley Center in downtown Milwaukee on August 31 for the action-packed card, which will feature more than 10 hard-hitting bouts. “UFC and Harley-Davidson fans will experience the passion of the world’s best fighters when they duke it out in the Octagon in our backyard here in Milwaukee during our 110th Anniversary,” said Mark-Hans Richer, Chief Marketing Officer at Harley-Davidson.

Harley-Davidson Announces Returning 2012 Sportster, Touring, and Trike Models

Harley-Davidson has begun shipping its 2012 Sportster, Touring and Trike models across the U.S. and Europe. The 15 announced 2012 models are all returning models from the 2011 lineup.

Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.