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Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

EICMA 2013: Harley-Davidson Revolution X 750 & 500

The Street 750 and Street 500 from Harley-Davidson represent the first all-new platform from Harley-Davidson in 13 years. Built for urban environments, the Street series machines fall under the Dark Custom design and are intended for young, urban riders. The two motorcycles feature the new liquid-cooled Revolution X engine, a narrow, agile chassis with a low seat height (26.3 inches), new suspension, a wide handlebar and minimalist styling. Not all markets will get both engine sizes, but the U.S.