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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Bonhams To Sell Garelli Grand Prix Collection At No Reserve

Mark your calendars for February 5 and 6, 2013, as those are the dates when Bonhams — one of the world’s largest auctioneers of fine arts and antiques — will put for sale two motorcycle collections which include some incredibly rare and historic machines. The Grand Palais in Paris, France will play host to the auction, which includes the entire Garelli Grand Prix collection as its headliner. Founded in 1919, many famous Italian racers got their starts on Garelli motorcycles.

Harley-Davidson And Marvel Searching For Real-Life Fan To Star In New Digital Franchise

In the new movie, Captain America: The Winter Soldier, Harley-Davidson and Marvel Entertainment have teamed up once again, as our super hero is seen defending man kind on the new Harley-Davidson Street 750. H-D and Marvel have had a long relationship, and to unite fans of both brands, Harley-Davidson is seeking candidates to join Captain America as “Agent 1” and star in a brand-new digital franchise, which will introduce a new chapter of action, including a group of characters created by Marvel’s Custom Division exclusively for Harley, and feature the new Harley-Davidson Street 750. The mini-movie and digital comic will debut in Marvel and Harley-Davidson online and social channels this summer.