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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley-Davidson Confirms 500cc Model on the Way, Says Electric Harleys Not That Far-Fetched

It’s only been a couple of weeks since Harley-Davidson broke new ground by unveiling new “Twin-Cooled” liquid precision-cooling engine technology its new Project Rushmore suite of customer-driven refinements, but the Motor Company appears to have even more ambitious plans in the works. Speaking at Harley-Davidson’s 110th anniversary celebrations, Chief Operating Officer Matthew Levatich confirmed the company is producing a new 500cc model and opened the possibility of an electric Harley-Davidson somewhere down the line. We’ve previously written about Harley-Davidson’s plans to introduce a new 500cc V-Twin model for the Indian market.

Motorcycle Thefts Down 11.2% in 2010

Motorcycle thefts in the U.S. are down for the fourth consecutive year in 2010,  according to a report from the National Insurance Crime Bureau. There were 49,791 reported motorcycle thefts in 2010, an 11.2% drop from the 56,093 thefts reported in 2009.