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Harley-Davidson and Marvel Comics Team Up Again for Iron Man 3

Harley-Davidson and Marvel Comics are teaming up once more for another cross-promotional promotion, this time in support of the upcoming film “Iron Man 3“. Harley-Davidson had previously worked with Marvel for last year’s “The Avengers” and before that, with 2011′s “Captain America: The First Avenger“. For the third installment of the Iron Man series starring Robert Downey Jr., Harley-Davidson and Marvel announced the “Iron Man 3 – Man & Machine” contest.

Harley-Davidson Reports Q2 2013 Results

Harley-Davidson reported a net profit of $271.7 million for the second quarter ended June 30, 2013, up from the profit of $247.3 million reported in the same period in 2012. For the first half of 2013, Harley-Davidson has recorded $495.9 million in profit, compared to $419.3 million reported in the opening six months last year. “Harley-Davidson again drove strong financial performance in the second quarter, reflecting the many improvements in operations we have made throughout the Company over the past few years as well as our brand strength globally,” says Keith Wandell, chairman, president and chief executive officer of Harley-Davidson, Inc.

When in Rome for Harley’s 110th

In addition to all the other goings-on scheduled for Harley-Davidson’s 110th celebration in Rome, Italy, Pirelli and LowRide magazine are teaming up to bring Italian Motor Company enthusiasts even more. During the June 13-16 celebration Pirelli is setting up shop at Lido di Ostia, transforming the Rome Nautical Club in to the Pirelli Clubhouse for this occasion. Guests at the Pirelli Clubhouse can attend tattooing sessions, where images created by Fashion Tattoo Studio will be imprinted on a range of tires. For those who want to try the thrills of driving a racing car through iconic racetracks around the world, the Formula 1 simulator will be available throughout the four-day celebration. Also on show is the new summer collection of Pzero clothing.  Pirelli technicians will hold product workshops illustrating the importance of tires on custom motorcycles.