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Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Best Western Debuts Global Partnership with Harley-Davidson at 110th Anniversary Event in Rome

Best Western International debuted its new global partnership with Harley-Davidson in style at Harley’s 110th Celebration in Rome. The 67-year-old hotel company presented hundreds of thousands of attendees with its “Motorcycle-Friendly Hotel” program as part of a four-day celebration at the famous Port of Ostia. Riders in the US, Canada and Mexico already know Best Western is the hotel of choice for real moto-travelers.

Leave Your Mark with H-D’s 110th Anniversary Logo Builder

Excitement is building for Harley-Davidson’s 110th Anniversary celebration. In fact, events are already happening worldwide, and starting soon in places like Goa, India and Auckland, New Zealand. In March, the party comes ashore in Florida at Harley’s Daytona Bike Week festivities and the whole shebang culminates in Milwaukee on August 29-31 with a massive blowout that includes a concert, the World’s Largest Bike Night at the H-D Museum, and more.