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Harley-Davidson Reports Q2 2014 Sales Results

Harley-Davidson reported a net income of $354.2 million over the second quarter of 2014, thanks to a 12.4% increase in sales revenue. Actual motorcycle sales volume stayed about even, however, with unit sales increasing to just 90,218 motorcycles from 90,193 sold in the same quarter last year. Though sales were statistically the same as they were last year, Harley-Davidson generated $1.48 billion in revenue from motorcycle sales alone, up 16.2% from the $1.27 billion reported in the second quarter of 2013.

Showdown: BMW R 1250 GS Vs Harley-Davidson Pan America 1250 Special

The OG Adventure Tourer takes on the young upstart Credit: Photos by Evans Brasfield; Video by: Sean Matic | Videos by Sean Matic C’mon, you knew it was going to happen. How could we not put the newcomer to the ADV scene head-to-head with the long standing heavyweight from the Fatherland? Our comparison of the Harley-Davidson Pan America 1250 Special and BMW R 1250 GS kicks off a series of monthly two-bike tests for 2022.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.