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Easy Rider 40th Anniversary

Peter Fonda, who played Wyatt in the 1969 cult classic, Easy Rider, was in Glendale, CA on Friday to help promote the Blu-Ray release of the film which marks the 40th anniversary.  The movie was scheduled to be shown at the Love Ride event that was canceled this year, instead the film screened at a local Harley-Davidson dealer. One of the film’s main objective was to expose violence and racism in the U.S. in a negative light but instead it seems that it was taken the wrong way with most, glorifying the lifestyle that was portrayed in the film.

Harley-Davidson at the 71st Annual Sturgis Rally

Harley-Davidson has announced its plans for the 2011 Sturgis Motorcycle Rally, Aug. 6-13 in the Black Hills region of South Dakota. Scheduled Harley-Davidson activities include the AMD World Championship of Custom Bike Building, the XR1200 Racing Experience, Muscular Dystrophy Association pin sale and custom motorcycle raffle and the Harley-Davidson Ride-In Show.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.