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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Zero Motorcycles Launches Dealer Network

Zero Motorcycles announced a new network of eight dealerships as the electric motorcycle company begins the transition from an online-based sales model to a traditional showroom sales model. Until now, Zero conducts its sales over the Internet with the help of a system of Independent Representatives around the country who use a handful of demo models instead of actual inventory to showcase the brand. As both demand and production have increased, Zero is ready to adopt a new dealer-based model.

Barbie and Ken get biker makeover

IF YOU'VE a young daughter and you want to keep her away from motorcycles when she's older (or more likely the men that ride them) then look away now.Yes folks, Barbie and Ken are getting serious makeover to keep them up-to-date for 2010 - the new Harley-Davidson endorsed couple now come complete with biker gear, tattoos and even piercings (a Prince Albert, perhaps?). It makes you wonder what Mattel, the company behind the plastic duo, has next in the pipeline. Maybe they'll have a model of Birmingham airport, where Ken can kick the sh*t out of rival bike gang members?