2012 Harley-davidson Vrsc on 2040-motos

Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley-Davidson Raises $160,000 for USO

Harley-Davidson helped raise $160,000 for care packages to overseas troops through the United Service Organizations. The Motor Company challenged its dealers and over 200 chapters of the Harley Owners Group to raise over $500 each from Nov. 1 to Dec.

US Highland Making a Comeback

US Highland appears to be making a comeback, announcing plans to begin processing new orders and having discussions with several OEMs for the use of the Oklahoma company’s powertrains. The Tulsa-based company did not mention which OEMs it is working with, though US Highland says the discussions could result in sales of over 20,000 units per year. The company is developing fuel injected V-Twin engines in 750cc, 950cc and 1050cc displacements and Singles in 350cc, 450cc and 507cc displacements.