2012 Harley-davidson Softail on 2040-motos

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Moto blog

Owner of Tsunami-Tossed Harley-Davidson Found in Japan

Harley-Davidson representatives in Japan have identified the owner of the motorcycle lost in last year’s tsunami but later found on a remote beach in Canada. The 29-year-old owner, Ikuo Yokoyama, lives in Yamamoto, Japan, in Miyagi Prefecture, the region hardest hit by the 2011 Japanese earthquake and tsunami. Yokoyama survived the disaster but lost three family members and is still living in temporary accommodations.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley Unveils Street Line in X Games Ice Racing Exhibition – Video

No, you didn’t read that headline wrong. Harley-Davidson will reveal its Street line of motorcycles to the US market at the X Games today with an ice racing exhibition. While exciting, the winter X Games have clearly been lacking one thing – motorcycles – and the Motor Company has joined with ESPN to bring ice racing to mainstream audiences. What could be a better way to introduce the Street 750 to a young, adventure sports-focused market to the Harley line designed by and for them?